ReferenceUSA marketing brochure coverAs I left this morning’s ReferenceUSA database demonstration, I wondered, “Could libraries use this resource to reach out to newcomers, offer programs that match residents’ interests, or make community connections? Could it be as useful to libraries as it is to patrons?” It was a good opportunity to compare the features of this business, industry, and consumer database to another possible 2018 e-resource, Mergent Online. It has company contact and sales information, but its lists, maps, and charts also display data that can be used to market a product or service, research a new business opportunity, and search for jobs. In fact, it’s integrated with the Indeed job bank, so a job seeker can find opportunities and research companies to prepare for interviews. You can search a portion of the larger database: US New Businesses, US Job and Internships, Healthcare Businesses, Canadian Businesses, and even New Movers and Homeowners. The interface is clean and easy to use. The basic search functioned well, but the advanced search really allowed one to target searches and delve into the data. I was impressed with its focus on private, local businesses – all of which are  phone-verified annually. Download records, email lists, and save searches. The Learning Center makes help videos, tutorials, and webinars available to patrons and staff.

Several WLS libraries already offer ReferenceUSA to their patrons. Terry Kirschner or ReferenceUSA account mangaer, TJ Pridell can help you learn more about options for our consortium or your individual library.